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In the competitive marketplace of 2025, your product label isn't just an information carrier—it's often the first and most impactful touchpoint between your brand and potential customers. While design elements like color, typography, and imagery are crucial, the finishing techniques applied to your labels can dramatically influence consumer perception and purchasing decisions.

At BP Solutions Group, we've spent 100 years helping brands perfect their printed materials, and we've witnessed firsthand how the right label finish can transform a good product into an irresistible one. From subtle matte coatings that whisper sophistication to eye-catching metallics that demand attention, label finishes offer powerful tools for brand differentiation and positioning.

In today's competitive marketplace, beverage packaging serves as much more than a container—it's your brand's first impression, silent salesperson, and crucial touchpoint with consumers. With countless options vying for attention on crowded shelves, the right packaging can make all the difference between a product that gets noticed and one that gets overlooked.

In 1925, a young man named Robert P. Williams opened a small letterpress shop in Asheville's historic Biltmore Village. Armed with determination and a deep understanding of the printing craft—having started sweeping floors in the industry after fourth grade—Williams began serving the community with personal stationery and business products. From those humble beginnings as Biltmore Press to today's state-of-the-art 40,000-square-foot facility, BP Solutions Group represents a century of family leadership, technological innovation, and unwavering commitment to community.

As we celebrate our centennial year, we reflect not just on where we've been, but on the values, relationships, and forward-thinking approach that have sustained us through ten decades of dramatic change in both technology and society.

Picture this scenario: a craft brewery launches their flagship IPA with beautiful labels featuring intricate artwork and premium finishes. Within weeks, customers are posting photos on social media showing peeling, faded labels on bottles pulled from coolers. The stunning design that took months to perfect becomes a liability, damaging brand perception and customer confidence. This costly mistake could have been avoided with proper label material selection that considers the product's intended environment.