BP Solutions Group provides many mailing services to local and national clients. We offer an in-house USPS Mailpiece Design Professional to assist our customers in understanding USPS standards and regulations. Expertise in data management and mail processing ensures that our customers reach their target audience on time and with the best USPS rates.
Maximize Your Marketing Impact With Direct Mail Printing
At BP Solutions Group, we understand the power of direct mail in reaching your target audience and driving business growth. With our comprehensive direct mail printing services, we help businesses like yours create impactful and personalized direct mail campaigns that stand out in the mailbox and generate results.
Why Choose BP Solutions Group?
1. Targeted Marketing Solutions
Direct mail allows you to specifically target your desired audience, ensuring that your message reaches the right people. Whether you're looking to acquire new customers, drive repeat business, or promote special offers, our direct mail printing services enable you to tailor your marketing materials to suit your audience's needs and preferences.
2. High-Quality Printing
We are committed to delivering direct mail pieces that captivate recipients and reflect the professionalism of your brand. Our state-of-the-art printing technology, combined with premium materials, ensures vibrant colors, sharp images, and attention-grabbing designs. You can trust us to bring your creative vision to life with exceptional printing quality.
3. Personalization and Variable Data Printing
Personalization is key to making a meaningful connection with your audience. With our variable data printing capabilities, you can personalize each direct mail piece with names, addresses, special offers, or other relevant information. By tailoring your message, you increase engagement and response rates, ultimately driving higher conversion and ROI.
4. Comprehensive Services
We offer a range of direct mail printing services to meet your unique needs. From postcards and letters to brochures and catalogs, we have the expertise to handle many formats. Our team of professionals will guide you through the entire process, from design and printing to addressing, sorting, and mailing, ensuring a seamless experience from start to finish.
5. Data Management and Mailing Expertise
We understand that the success of your direct mail campaign extends beyond printing. That's why we offer data management services to help you clean, enhance, and segment your mailing lists effectively. Our experienced team is well-versed in postal regulations and can handle the complexities of addressing, sorting, and bulk mailing, ensuring that your direct mail reaches the right recipients in a timely manner.
Experience the BP Solutions Group Difference
When it comes to direct mail printing, BPSG is your trusted partner. With our commitment to quality, attention to detail, and dedication to customer satisfaction, we help you make a lasting impression through your direct mail campaigns. Let us assist you in leveraging the power of direct mail to drive customer engagement, increase brand awareness, and boost your marketing success.
Contact our team today to discuss your direct mail printing needs, request a quote, or explore our case studies of successful projects. Together, let's create personalized and impactful direct mail campaigns that deliver tangible results for your business.
At a Glance
- Personalization/VDP (Variable Data Printing) in black or full-color
Personalizing occurs when each of the printed pieces includes the name of the person who's receiving it. Instead of saying "Dear Occupant" or "Dear Sir or Madam," the mailer would say, “Hi Tom, here's a special offer for you!"
- Data Management Services
Keeping your mailing list organized and up-to-date can be challenging. Let us manage and maintain it for you. We'll store your customer data securely in our database—updating it, weeding out bad addresses, and ensuring its accuracy every time. Our database management solution is designed to optimize delivery and ensure the best rate possible for all your mailings. It also makes it easy to personalize your materials and target your mailings based on predefined criteria. So before you try to go it alone with your mailings, give us a call. We're here to help.
- Targeted Mailing Lists
- Folding
- Inserting
Whether a simple, one-page sales letter in an envelope or a multi-piece marketing kit (letter, several brochures, training CD, reply form, etc.), our printing firm can put it all together for you accurately and fast. Our high-speed automatic inserters allow us to handle very large mailings. We've also perfected a fast and accurate method of hand insertion for those projects which cannot be done by machine.
- Post Office Delivery
When your mailing is completed, you are welcome to pick it up at our office, or we can deliver it directly to the post office for you. We are experts at completing USPS paperwork (which is often complicated and confusing), and we have a lot of experience working with the bulk mail department at the post office. We strongly suggest you allow us to work with the post office on your behalf. There is a small cost for our service, but we can save you a lot of time and possible frustration. Allowing us to handle your mailing project from concept to post office delivery is a smooth, one-step process that saves you time, money, and stress.
- Postage Discounts
The United States Postal Service (USPS) offers significant discounts for volume business mailings and nonprofit organizations. These discounts apply to basically all types of business mail and can significantly reduce your company's postage cost.
When you work with a mailing services specialist at our printing firm, you can be sure you'll receive the lowest postage rate and the best possible delivery times.
Unlike traditional mailing houses, we're unique because we can take your mailing piece from design through delivery to the post office. We specialize in mailing services project management. Why would you want to have your mailing project designed at one place, printed at another, and then mailed at a third place? We can save you significant time—and hassles—when you let us manage the entire print and mail process.
Qualifying for discounts
To qualify for mailing discounts, your mailer must meet certain guidelines set by the USPS. Generally, your piece must meet size restrictions (length, width, and thickness), weight restrictions, and design/layout requirements.
Nonprofit mail
A qualified nonprofit organization is entitled to significant mailing discounts over standard mailing rates.
Presorting - DPBC (Delivery Point Barcode)
Presorted mail sorted by ZIP code and imprinted with a barcode before delivery to the post office can save you money. The USPS discounts companies who participate in their "revenue sharing program" (that's what they call it). To receive these discounts, your mail must be CASS certified, sorted, trayed, tagged, sleeved, and strapped... all services we provide.
To learn more about postage discounts and designing an effective mailer, visit the USPS's helpful Business Mail 101 resource page.
- X-Date Fulfillment
Need your mailer to go out on a specific date? Just let us know, and we'll make sure it gets printed in time, then work with the Postal Service to ensure it's distributed on the date you request.
- Tabbing & Tab Sealing
Tabs, sometimes called wafer seals, are a USPS requirement that must be applied to all self-mailers. Tabs prevent the open edge of your mailer from jamming the Postal Service's high-speed processing equipment. Our mailing services department can easily apply one or two tab seals as part of our inline mail processing capabilities. Choose clear plastic, paper, or customized tabs to complement the design of your mailing piece.
- Addressing
Personalization can play a key role in the success of your direct mail marketing campaigns. Even something as simple as a personalized headline or greeting can significantly impact response. That's where our state-of-the-art inkjet address service comes into play. Once we print your mailer, we can personalize it as we address it in one easy step. Choose any font you'd like, any size, and any ink color. Our equipment can even add a personalized or static headline or ad line anywhere on the mailer while applying the address.
Prefer address labels instead? We can do that, too. We can even barcode and live stamp your pieces as they're being addressed, saving time and ensuring better accuracy. Our equipment can print on virtually any surface, including coated papers designed to withstand the wear and tear of automated Postal Service sorting equipment. It's just one of the many services our mailing department provides to ensure better results for you.
- Metering
- Automated Stamp Application
- EDDM Mailings
- Postal Presorting
Our mail presorting services save you money on postage and speed delivery time.
Our advanced mail presort technology lets us barcode and presort your mail according to 3 and 5 digit ZIP code. Presorted mail is easier and faster for the USPS to process. The ease of processing allows the Postal Service to charge us, and you, less postage. Whether it's first-class or standard mail, we get you the best possible postage rates. In order to accurately process mail and integrate it into the mail stream, we use high-speed sorting machines and recognition systems that are very similar to the ones used by the Postal Service. We can CASS certify your mail, spray barcodes (if necessary), and sort mail into the most accurate 'final destination' ZIP code. Once sorted by ZIP, the mail is put into trays and presented to the USPS for mailing at a discounted rate on your behalf.
- CASS Certification
CASS is a United States Postal Service (USPS) acronym for Coding Accuracy Support System. The term CASS is widely used by the USPS when they refer to the verification status of an address list. In order for an address list to receive CASS certification, it must be checked against the USPS Address Matching System (AMS) CD-ROM, and the 11-digit delivery point ZIP code and corresponding barcode must be added. Only addresses with the delivery point ZIP code and barcode are eligible for "automation" bulk mailing rates. A mailing list must undergo address verification every six months (every three months for carrier route mailings) and is particularly important to mailers because of the difference between the "automation" and "non-automation" mailing rates, which is about $.05 per piece. For a 10,000 piece mailing, CASS certification of the address list could save the mailer approximately $500.
Our mailing services department uses the latest CASS certification technology (in-house) to help our customers keep the cost of their mailings as low as possible and to ensure a high percentage of delivery success.
- Print-Then-Distribute
Ever feel like there aren't enough hours in the day to accomplish everything you need to do? You're busy enough already. The last thing you need to worry about is finding the time to swing by your printer, pick up your mail pieces, and deliver them to the post office for distribution. Let us handle that for you. The folks in our mailing services department work closely with the Postal Service. We know all the ins and outs and can make sure your materials go out when you want them to... without any hassles, headaches, or delays. So relax. We have you covered.
