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Setting clear expectations is a crucial step in any print design project. It ensures that both you and your designer are on the same page, leading to a smoother workflow, improved communication, and, ultimately, a successful outcome.

In this article, we will guide you through the process of setting clear expectations for your next print design project. Whether you're a business owner or a marketing manager, these tips will help you establish a solid foundation for collaboration with your designer.

In this article, we will delve into the fascinating world of prepress equipment and methods, shedding light on how these processes contribute to achieving outstanding print results. Whether you're a business owner or a marketing manager looking to enhance your understanding of commercial printing, get ready to explore the intricacies of prepress!

Held during the PRINTING United Expo in Atlanta, the Packaging Impressions Forum featured label and package printing and converting research by NAPCO research analyst Cory Francer, in addition to thought leadership from David Bennett, president of Bennett Graphics; Scott Cotton, president of BP Solutions Group; and Terry Swade, corporate operations manager at Salem One.

With a successful commercial printing business stretching back to 1925, BP Solutions Group is quite familiar with the way fluctuating market conditions can impact a PSP. Over the years, when customers trimmed their marketing budgets, print orders dropped at the family-owned Asheville, North Carolina, company.

To find new business, company President Scott Cotten began to explore the packaging space in 2005. The company faced a few hurdles. One of the biggest, Cotten told Printing Impressions in a 2017 article, was finding packaging expertise to bring in-house. “There’s an awful lot of knowledge and experience that goes into diecutting and folding and gluing that is not immediately apparent to a commercial printer when you’re getting into the business,” he said at the time.