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In this article, we will delve into the fascinating world of prepress equipment and methods, shedding light on how these processes contribute to achieving outstanding print results. Whether you're a business owner or a marketing manager looking to enhance your understanding of commercial printing, get ready to explore the intricacies of prepress!

Held during the PRINTING United Expo in Atlanta, the Packaging Impressions Forum featured label and package printing and converting research by NAPCO research analyst Cory Francer, in addition to thought leadership from David Bennett, president of Bennett Graphics; Scott Cotton, president of BP Solutions Group; and Terry Swade, corporate operations manager at Salem One.

With a successful commercial printing business stretching back to 1925, BP Solutions Group is quite familiar with the way fluctuating market conditions can impact a PSP. Over the years, when customers trimmed their marketing budgets, print orders dropped at the family-owned Asheville, North Carolina, company.

To find new business, company President Scott Cotten began to explore the packaging space in 2005. The company faced a few hurdles. One of the biggest, Cotten told Printing Impressions in a 2017 article, was finding packaging expertise to bring in-house. “There’s an awful lot of knowledge and experience that goes into diecutting and folding and gluing that is not immediately apparent to a commercial printer when you’re getting into the business,” he said at the time.

The holiday season is upon us—a crucial time for businesses to engage with their customers and drive sales. Whether it's Christmas, New Year's, Valentine’s Day, or any other festive occasion, sending out postcards can be a powerful way to connect with your audience. In this post, we'll explore how businesses can effectively plan ahead for each holiday by designing and printing captivating postcards.