In the competitive retail landscape, product labels serve as silent salespeople, communicating value, quality, and brand identity in the fleeting moments consumers spend making purchasing decisions. While BP Solutions Group specializes in bringing your label designs to life through exceptional printing quality, we've developed extensive expertise in recognizing the elements that make labels effective through years of collaboration with successful brands.
Understanding these psychological and visual principles can help you create designs that not only print beautifully but also drive consumer engagement and purchasing behavior. Let's explore the key label design elements that transform browsers into buyers.
In today's environmentally conscious marketplace, sustainable packaging has evolved from a niche preference to a mainstream necessity. As a commercial printer and packaging manufacturer with a century of experience, BP Solutions Group understands that packaging choices significantly impact both brand perception and environmental footprint.
Charlotte, NC — The Printing Industry of the Carolinas (PICA) has announced that BP Solutions Group, Inc. of Asheville is a winner in the 2024 PICA Awards Competition. The announcement was made April 12, 2025, during the 2024 PICA Awards Banquet held in Charlotte, North Carolina. The PICA Awards competition is celebrating its 59th season and continues to be one of the largest printing contests in the nation.
In today's competitive retail environment, packaging does far more than simply protect a product. It communicates brand values, attracts consumer attention, and can significantly influence purchasing decisions. Folding carton design, in particular, represents a critical touchpoint between brands and consumers—often serving as the first physical interaction a customer has with your product.
