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“The times, they are changing” - This is especially true of the marketing landscape of the 21st century. It seems that nearly every month there is some new technology, or app that challenges how we market to potential customers. While digital marketing is incredibly important, print marketing still has its place.

Print materials such as flyers, brochures, and posters are still effective at communicating a company's message to its target market. So, if you truly want to see your business succeed in the current era, make sure to utilize print marketing alongside your digital strategy.



Packaging is more than just what keeps your product safe. It is often the first physical interaction a customer has with a product. It embodies your brand and showcases the product's use case. 72% of American customers say that packaging design influences their purchasing decisions. 

From influencing purchase decisions to enhancing brand recognition, packaging plays a multifaceted role in a product's success. Here’s an in-depth look at how important packaging is in marketing a product.



BP Solutions Group, a family-owned printing and packaging company based in Asheville, North Carolina, has acquired Blue Ridge Printing, also located in Asheville. This acquisition brings together two well-established printing companies with deep roots in the Asheville area.

Blue Ridge Printing, founded in 1974, has been a premier commercial printer in the Southeast for over 50 years. Known for its craftsmanship and attention to detail, Blue Ridge Printing has built a strong reputation for delivering high-quality printed materials and excellent customer service.



What Is UV Coating In Packaging?

Wednesday, June 05, 2024

Your packaging is an important way to showcase your product and brand. Packaging is often the first thing a potential customer sees when looking at products in a particular section of a store or online. In fact, 72% of American customers say that packaging design influences their purchasing decisions. 

This is a huge percentage of the population, and with so many brands out in the world, it can be hard for your product to stand out. We believe that with modern techniques in printing and packaging materials, your product can be set apart from the rest of the pack.

One such way to set yourself apart is to utilize UV coating for your packaging. UV coating along with spot UV printing can make your package design look more professional. With UV Spot printing, you can add additional texture to your design, giving it an even more slick look and feel.