A BP Solutions Group Case Study
In the specialty tea industry, your packaging must tell a story that your product alone cannot. Customers can't taste the delicate notes of a carefully crafted blend or experience the aromatic journey while browsing store shelves. For Asheville Tea Company, this reality has always driven their approach to packaging design—but it became even more critical when Hurricane Helene devastated their entire facility, forcing them to rebuild not just their business, but their brand presence from the ground up.
What emerged from this crisis wasn't just recovery, but a powerful testament to the strength of local business partnerships. Through their collaboration with BP Solutions Group, Asheville Tea Company discovered that having the right local partner means more than quality packaging—it means having a lifeline during your darkest business moments.
A BP Solutions Group Case Study
When you're competing in the crowded world of artisanal chocolate, your packaging isn't just protection—it's your first impression, your brand ambassador, and often the deciding factor between a sale and a pass. For French Broad Chocolate, one of Asheville's most beloved institutions, this reality drove them to seek a packaging solution that would honor their 18-year legacy while meeting the demands of today's discerning consumers.
The result? A stunning custom packaging design that not only captured customer hearts but also earned recognition as the 2024 PICA Awards "Best of Category" winner—proof that exceptional local partnerships can create nationally competitive results.
UNCA came to us to produce their admissions brochure. The project consisted of a 6x10 full-color booklet. The 8-page plus cover piece has a fold-out panel on the outside back cover and is produced on white opaque uncoated cover stock. This booklet was designed to be sent as direct mail outreach to prospective students.
The University of North Carolina Asheville is North Carolina’s designated public liberal arts and sciences university and one of the 17 excellent, diverse, and accessible institutions of the UNC System.
In 2022, BPSG worked with Mars Hill University to produce an eye-catching direct mail piece that highlighted the school mascot. The piece was part of a broader giving campaign and was mailed out to their alumni group. The keepsake was a hugely popular item for their alumni base to enjoy at home or at work.
Mars Hill University is a private, four-year liberal arts institution located in the mountains of western North Carolina. Founded in 1856 by Baptist families of the region, it is the oldest institution of higher learning in western North Carolina on its original site.
In 2022 we had the pleasure of working with Taco Boy to create collateral for the grand opening of their 4 locations in North and South Carolina. They were looking for various menus, business cards, and coasters.
We paid special attention to the timing of the job production to coordinate with the deadlines for each opening. The client had also purchased specialty menu covers which our team worked with to properly select paper that would be easy for their staff to change out as needed.
Smiling Hara came to us to update the packaging for their Hempeh Cartons. They were looking for cartons that could maintain color consistency throughout all their product lines.
It was essential that the paper be able to withstand being frozen or wet so it could be placed in produce sections and in freezers. The die-cut window allows easy viewing of their product in stores.
Our long-term client, Rug and Home came back to us wanting unique hang tags for their merchandise. They were looking for a bold design that helped their products stand out in their showroom.
The result was 5” circular hang tags in three eye-catching color options. Each version of the tag had its own phrase to help educate their customers on current pricing and deals.
In 2022 we worked with Darë Vegan Cheese to create cartons for their cheese wedges. Their previous packaging was plastic wrap topped with a label. By moving to a carton, they could achieve their goals of increasing their shelf visibility while upgrading their branding.
Our long term client, Togwotee Mountain Lodge, came to us to create an updated version of their key card holder. Their goal was to combine their site map with their key card holder to streamline their guest experience.
We worked with them to create a 3-panel brochure version of their key card holder. This design choice achieved their desired result of consolidating two important items into a more user-friendly handout.
Earthy Select came to us to update the packaging for their CBD gummies. They were originally using glass jars, which led to higher shipping prices and breakage and restricted the amount of product that could be sold per unit.
We worked with them to transition their glass jars to pouches. The result was packaging that allowed more flexibility with their gummy product lines and drastically reduced the shipping price—furthermore, moving to pouches eliminated breakage. The pouches were also more user-friendly and were designed with child-resistant zippers for added safety.
