In 2022, BPSG worked with Mars Hill University to produce an eye-catching direct mail piece that highlighted the school mascot. The piece was part of a broader giving campaign and was mailed out to their alumni group. The keepsake was a hugely popular item for their alumni base to enjoy at home or at work.
Mars Hill University is a private, four-year liberal arts institution located in the mountains of western North Carolina. Founded in 1856 by Baptist families of the region, it is the oldest institution of higher learning in western North Carolina on its original site.