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Understanding Folding Carton Materials: A Guide to Board Stock Selection

Understanding Folding Carton Materials: A Guide to Board Stock Selection

Monday, February 03, 2025

In the world of packaging, selecting the right material for your folding cartons is a decision that impacts everything from product protection to brand perception. Whether you're launching a new product line or reconsidering your current packaging solutions, understanding the nuances of board stock selection can lead to better outcomes for your business, your customers, and your bottom line.

At BP Solutions Group, we've guided countless clients through the maze of paperboard options, helping them find the perfect balance between functionality, appearance, sustainability, and cost. This comprehensive guide will walk you through everything you need to know about folding carton materials to make informed decisions for your packaging needs.

Quick Summary

  • Board Stock Basics: Paperboard is measured in points or caliper (thickness) and GSM (weight), with various grades offering different strength and appearance properties.
  • Main Types: The five primary types are SBS (premium, white), SUS (strong, natural), CRB (recycled content), CNK (strong, sustainable), and FBB (multi-layered, popular in Europe).
  • Selection Factors: Consider product requirements, printing needs, environmental conditions, sustainability goals, and budget constraints.
  • Industry Applications: Different sectors (food, retail, pharma, cosmetics) have specific board stock requirements based on their unique needs.
  • Sustainability: Options include recycled content boards, FSC-certified materials, and emerging biodegradable alternatives.

1. Fundamentals of Folding Carton Board Stock

A. What Is Board Stock?

Board stock, also known as paperboard, is the foundation of folding carton packaging. Unlike regular paper, paperboard is thicker, more rigid, and specifically engineered to be folded, cut, and converted into packaging. This versatile material is designed to protect products while providing an excellent surface for branding and information.

Paperboard differs from corrugated materials (commonly called cardboard) in that it's a single-ply material without the fluted middle layer found in corrugated boxes. This makes it ideal for retail packaging, where presentation and printability are paramount.

B. Understanding Board Stock Measurements

When discussing board stock, you'll encounter several key measurements:

  • Caliper or Points: This measures the thickness of the board. One point equals 0.001 inches. Common folding carton materials range from 10 points (lightweight) to 32 points (heavyweight).
  • Basis Weight: Measured in pounds per thousand square feet, this indicates the density of the material.
  • GSM (Grams per Square Meter): An international standard measuring the weight of the paper. Common folding carton materials range from 180 GSM to 380 GSM.
  • Brightness: Measured on a scale of 0-100, this indicates how reflective the surface is, impacting print quality and appearance.
  • Stiffness: The resistance to bending, which affects structural integrity and performance on filling lines.

Understanding these measurements is crucial for specifying the right material for your packaging needs. A board that's too light might collapse under your product's weight, while one that's too heavy could unnecessarily increase costs.

2. Types of Paperboard for Folding Cartons

The packaging industry uses several distinct types of paperboard, each with unique properties, advantages, and ideal applications. Let's explore the five most common types:

A. Solid Bleached Sulfate (SBS)

Characteristics:

  • Pure white on both sides
  • Made from bleached chemical pulp
  • Excellent printability and color reproduction
  • Smooth surface for high-quality graphics
  • Good rigidity and durability

Ideal Applications:

  • Premium consumer goods
  • Cosmetics and beauty products
  • Pharmaceuticals
  • High-end food packaging
  • Products requiring a premium appearance

SBS is the gold standard for folding carton materials when appearance matters. Its bright white surface creates a perfect canvas for intricate designs and vibrant colors, making your products stand out on the shelf.

B. Solid Unbleached Sulfate (SUS)

Characteristics:

  • Natural brown color
  • Made from unbleached wood pulp
  • Excellent strength and durability
  • Good moisture resistance
  • Cost-effective compared to SBS

Ideal Applications:

  • Frozen foods
  • Hardware and tools
  • Products requiring structural strength
  • Eco-conscious brands highlighting natural materials

SUS board offers superior strength and is often chosen when durability matters more than a pristine white appearance. The natural kraft color can also serve as a visual cue of sustainability for environmentally conscious brands.

C. Coated Recycled Board (CRB)

Characteristics:

  • Made from recycled fibers
  • Gray interior with white coated exterior
  • Good printability on coated side
  • Moderate strength properties
  • Environmentally friendly option

Ideal Applications:

  • Cereal boxes
  • Dry food packaging
  • Non-food consumer goods
  • Products targeting eco-conscious consumers

CRB offers a balance between environmental benefits and performance. While not as strong as virgin fiber boards, modern CRB has dramatically improved in quality and is increasingly chosen for mainstream packaging applications.

D. Coated Natural Kraft (CNK)

Characteristics:

  • Brown back with white coated front
  • Made from virgin unbleached fibers
  • Strong and durable
  • Good printing surface on coated side
  • Popular for sustainability messaging

Ideal Applications:

  • Beverages (especially craft drinks)
  • Natural or organic products
  • Pet foods
  • Products benefiting from perceived sustainability

CNK offers an excellent middle ground, combining the strength of unbleached fibers with a printable white surface. The visible brown edges can serve as a subtle cue of the product's natural or eco-friendly positioning.

E. Folding Boxboard (FBB)

Characteristics:

  • Multi-layered structure
  • Mechanical pulp middle layer
  • White top and back layers
  • Good printability and stiffness
  • Common in European markets

Ideal Applications:

  • Confectionery
  • Pharmaceuticals
  • Cosmetics
  • General consumer goods

FBB is particularly popular in European markets and offers an excellent balance of properties. Its multi-layer construction provides good stiffness at a lower basis weight, potentially reducing material costs.

F. Comparison Table: Board Stock Types

Board Type

Appearance

Strength

Printability

Sustainability

Relative Cost

SBS

Bright white

Good

Excellent

Lower (virgin fiber)

Higher

SUS

Natural brown

Excellent

Good (when coated)

Moderate

Moderate

CRB

White coated/gray back

Moderate

Good

Higher (recycled)

Lower

CNK

White coated/brown back

Very good

Good

Moderate

Moderate

FBB

White multi-layer

Good

Very good

Moderate

Moderate

3. Key Considerations When Selecting Board Stock

Choosing the right board stock involves balancing multiple factors. Here are the key considerations to keep in mind:

A. Product Requirements

  • Weight of Contents: Heavier products require stronger board with higher stiffness.
  • Protection Needs: Consider if your product needs barriers against moisture, grease, or oxygen.
  • Shelf Life: Longer shelf life may require board with better barrier properties.
  • Storage Conditions: Products stored in high humidity or refrigerated conditions need moisture-resistant materials.

B. Printing and Finishing Requirements

  • Print Method: Different printing processes (offset, digital, flexo) perform differently on various board types.
  • Color Complexity: Intricate designs with fine details and multiple colors typically perform better on SBS.
  • Finishing Techniques: Foil stamping, embossing, and special coatings may require specific board types.
  • Brand Color Matching: Achieving exact brand colors may be easier on whiter boards like SBS.

 

C. Environmental Factors

  • Moisture Exposure: Consider the entire supply chain, including manufacturing, transport, and end-use environment.
  • Temperature Variations: Extreme temperatures can affect board performance.
  • Light Exposure: UV exposure can cause fading or yellowing in some boards.
  • Shelf Display Environment: Retail conditions can impact how the package performs over time.

D. Sustainability Considerations

  • Recycled Content: Higher recycled content typically means lower environmental impact.
  • Certifications: FSC, SFI, or PEFC certification ensures responsible forestry practices.
  • End-of-Life: Consider how easily the package can be recycled by consumers.
  • Carbon Footprint: Local sourcing and production can reduce transportation emissions.

E. Budget Constraints

  • Material Cost: Board prices vary significantly across types and grades.
  • Converting Efficiency: Some materials run more efficiently on folding carton production lines.
  • Potential Waste: Consider spoilage rates during manufacturing.
  • Order Quantities: Minimum order requirements may impact your material options.

4. Industry-Specific Board Stock Recommendations

Different industries have unique packaging requirements. Here's a breakdown of typical board stock choices by sector:

A. Food and Beverage Packaging

Common Requirements:

  • FDA compliance
  • Barrier properties against moisture and grease
  • Good structural integrity
  • Food safety considerations

Typical Choices:

  • Dry Foods: 16-18pt SBS or CRB
  • Frozen Foods: 18-24pt SUS with PE coating
  • Beverages: 16-24pt SBS or CNK
  • Bakery: 14-16pt SBS with grease-resistant coating

Special Considerations: Food packaging often requires specific barrier properties and food-safe coatings. For products with oils or moisture, specialized barriers are essential to maintain package integrity and prevent staining.

B. Retail and Consumer Goods

Common Requirements:

  • Strong shelf presence
  • Good printability for branding
  • Cost-effectiveness for competitive pricing
  • Structural requirements vary widely

Typical Choices:

  • Premium Retail: 16-18pt SBS
  • Mass Market: 14-16pt CRB
  • Club Store Packaging: 18-24pt SUS or CNK for strength
  • Hanging Displays: 18-22pt board for tear resistance

Special Considerations: Retail packaging often needs to withstand handling by consumers, shipping conditions, and varying retail environments. The visual appeal is particularly important in this competitive space.

C. Pharmaceutical and Healthcare

Common Requirements:

  • Child-resistant features in some cases
  • Tamper-evidence
  • High printing precision for important information
  • Protection from light and moisture

Typical Choices:

  • Prescription Drugs: 16-18pt SBS
  • Over-the-Counter: 14-16pt SBS
  • Medical Devices: 18-24pt SBS or SUS depending on weight
  • Supplements: 14-18pt SBS or CRB

Special Considerations: Pharmaceutical packaging must meet strict regulatory requirements. The board must provide a stable base for printing critical information like dosage instructions and warnings. Many pharmaceutical companies require virgin fiber board (SBS) for purity concerns.

D. Cosmetics and Beauty Products

Common Requirements:

  • Premium appearance
  • Excellent color reproduction
  • Special finishes and effects
  • Structural integrity for often heavy products

Typical Choices:

  • Luxury Cosmetics: 18-24pt SBS with specialty coatings
  • Mass Market Beauty: 16-18pt SBS or high-grade CRB
  • Natural/Organic Brands: 18pt CNK to emphasize sustainability
  • Fragrances: 24-32pt board for heavyweight luxury feel

Special Considerations: Cosmetics packaging often serves as a crucial brand touchpoint and may incorporate numerous specialty finishes like foil stamping, embossing, and soft-touch coatings. The unboxing experience is particularly important in this category.

5. Common Coatings and Treatments

Board stock is often enhanced with coatings and treatments to improve performance or aesthetics:

Clay Coatings

Applied during the paper manufacturing process, clay coatings improve printability by creating a smooth surface for inks. They're standard on SBS and the coated side of CRB and CNK.

Polyethylene (PE) Coatings

These plastic coatings provide moisture and grease barriers, making them ideal for food packaging. They can be applied to one or both sides of the board depending on needs.

UV Coatings

Applied after printing, UV coatings provide a high-gloss finish and excellent scuff resistance. They're popular for retail packaging where shelf impact is crucial.

Soft-Touch Finishes

These specialized coatings create a velvety feel that enhances perceived value. Commonly used for premium products and cosmetics packaging.

Specialty Treatments

  • Metallized Films: Create reflective, metallic surfaces
  • Barrier Coatings: Provide resistance to oxygen, moisture, or grease
  • Anti-Counterfeit Features: Holographic elements or specialized inks
  • Antimicrobial Coatings: Increasingly used for healthcare products

6. Sustainability Considerations

Today's consumers increasingly demand sustainable packaging. Here are key considerations for environmentally conscious board stock selection:

Recycled Content Options

  • Post-Consumer Recycled (PCR): Made from materials recycled by consumers
  • Pre-Consumer Recycled: Made from manufacturing waste
  • Hybrid Boards: Combine recycled and virgin fibers for optimal performance

Modern recycled boards have dramatically improved in quality and performance. Many CRB options now offer brightness and printability approaching that of virgin fiber boards.

FSC Certification

The Forest Stewardship Council (FSC) certification ensures that materials come from responsibly managed forests. Three types of FSC certification are available:

  • FSC 100%: Made entirely from FSC-certified forests
  • FSC Recycled: Contains 100% recycled content
  • FSC Mix: Combines FSC-certified, recycled, and controlled sources

At BP Solutions Group, we're proud to offer FSC-certified options (FSC Certificate FSC-C103525).

Innovations in Sustainable Board Stocks

The packaging industry continues to innovate in sustainability:

  • Reduced Basis Weight: Engineering improvements allow for lighter boards with similar performance
  • Alternative Fibers: Some manufacturers are exploring bamboo, agricultural waste, and other non-wood fibers
  • Water-Based Coatings: Replacing solvent-based options for reduced environmental impact
  • Plant-Based Barriers: Developing alternatives to plastic coatings

Biodegradable and Compostable Options

For brands committed to end-of-life sustainability:

  • Home Compostable Coatings: Breaking down in home composting conditions
  • Industrial Compostable Materials: Requiring commercial composting facilities
  • Plastic-Free Barriers: Emerging technologies for grease and moisture resistance without plastic

7. Working with Your Packaging Manufacturer

Partnering effectively with your packaging supplier can lead to better outcomes. Here's how to maximize this relationship:

Questions to Ask

  • What board grades do you recommend for our specific application?
  • Can you provide samples of different options for comparison?
  • What sustainability certifications do your materials carry?
  • How will our chosen material perform on your production equipment?
  • What minimum order quantities apply to different board stocks?

Sample and Prototype Considerations

Before committing to a full production run, consider:

  • Printed Samples: Review how your design appears on different materials
  • Structural Prototypes: Test how the package performs with your actual product
  • Mock-ups for Marketing: Create realistic samples for stakeholder approval
  • Production Tests: Small runs to confirm convertibility and performance

Testing Requirements

Depending on your product, various tests may be necessary:

  • Compression Testing: How much stacking weight can the package withstand?
  • Moisture Resistance: How does the board perform in humid conditions?
  • Freeze/Thaw Cycling: Important for frozen or refrigerated products
  • Print Adhesion: Ensuring inks bond properly to the chosen board
  • Coefficient of Friction: How packages will perform on automated filling lines

Cost Optimization Strategies

To manage board stock costs effectively:

  • Standardize Where Possible: Using consistent materials across product lines
  • Right-Sizing: Avoiding unnecessarily heavy boards when lighter options suffice
  • Consider Total Cost: Sometimes a premium board reduces waste or improves production efficiency
  • Leverage Volume: Consolidating board stock types to achieve better pricing
  • Just-In-Time Inventory: Working with suppliers who can warehouse material for on-demand delivery

8. Conclusion

Selecting the right board stock for your folding cartons is a decision that balances technical requirements, brand positioning, sustainability goals, and budget considerations. By understanding the properties and applications of different paperboard options, you can make informed choices that optimize both performance and cost.

At BP Solutions Group, we bring 100 years of experience in the print and packaging industry to help our clients navigate these decisions. Our expertise spans from traditional commercial printing to custom packaging solutions, ensuring that your products are protected, presented beautifully, and produced responsibly.

Whether you're launching a new product or reconsidering your current packaging materials, we invite you to leverage our expertise. Contact our team today to discuss your specific folding carton needs and discover how the right board stock selection can enhance your product's success in the marketplace.

Ready to Explore Your Board Stock Options?

Contact BP Solutions Group today at 828-252-4476 or contact us online to discuss your folding carton packaging needs. Our packaging specialists can provide samples, prototypes, and expert guidance to help you select the perfect material for your specific application.