The Second USPS Postage Rate Hike Will Take Place July 9, 2023

Friday, June 09, 2023

Are you prepared for the upcoming postage rate increase? Whether you're ready or not, starting July 9th, 2023, postage rates will be rising. It's worth noting that a significant 74% of marketers are in agreement that direct mail outperforms all other channels in terms of ROI, response rate, and conversion rates. Furthermore, they concur that direct mail is a more effective channel for their company compared to digital alternatives.

Here are some of the rates:

First Class Regular

1 ounce stamped letter size pieces will increase to $0.66 each
1 ounce metered letter size will increase to $0.63 each
1 ounce Flats size pieces will increase to $1.35 each

First Class Presorted

Mixed AADC letters will increase to $0.561 each
Mixed AADC cards will increase to $0.388 each
Mixed ADC Presorted flats will increase to $1.234 each

Standard Mail

Mixed AADC Letters will increase to $0.381 each
Mixed ADC Flats will increase to $0.976 each

Nonprofit Mail

Mixed AADC Letters will increase to $0.226 each
Mixed ADC Flats will increase to $0.751 each

While postage rates are on the rise, direct mail remains the top-performing marketing channel. Our customers can still maximize its potential. Look at the exclusive programs offered by the USPS to save on postage throughout the remainder of this year. With a range of options available, BP Solutions Group can help you find a program that suits your needs perfectly.

Postal Promotions for the Rest Of 2023

The Postal Service is offering four promotional discounts from July through the end of this year. Do you have a planned strategy to help your customers with them? You can not only help them save money on postage, but stand out and increase their response rate.

Emerging Technology – This promotion is for creative ways to incorporate technology into direct mail. You can get a 3% discount if you use augmented reality, basic voice assistant or QR codes for mobile shopping. You can get a 4% discount if you use advanced voice assistant, video, NFC, mixed reality or virtual reality. This runs May 1 – Nov 30^th.
Reply Mail IMbA – This promotion is for a faster easier way to do reply mail. You can get a 3% discount by using a static barcode and enrolling in IMbA. You can get a 6% discount by using a serialized barcode and enrolling in IMbA. This runs July 1 – Dec 31^st.
Informed Delivery - This promotion is for Integrating direct mail with digital marketing channels. With Informed Delivery, business mailers can engage users through an integrated mail and digital marketing campaign that generates additional consumer impressions, interactions, and insights. This gives you a 4% discount. This runs Aug 1 – Dec 31^st.
Retargeting - This promotion is for matching either the visitor’s IP address to a website or an app to a customer’s physical address. Triggered automatically by a digital interaction, retargeted direct mail is a dynamically printed, targeted message sent in a timely manner to a customer’s home via a First-Class Mail Postcard. You can get a 5% discount. This runs Sept 1 – Nov 30^th.

Don’t let the postage rate increases scare you away from this important marketing channel! Direct mail has the highest ROI of all marketing channels when done correctly! On average, the postage rates increased by less than a penny per piece, so they are not going to drastically increase overall direct mail budgets, but it is important to account for the additional postage funds.

It’s time to get creative with your customers and send direct mail that is interesting as well as cost-effective. Don’t let the second 2023 postage rate increase get you down. You can help your customers get better results! Are you ready to get started? Contact us today!

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