#1: Shiny Object Syndrome
We all know this fact - humans are drawn to the bright, shiny objects around them. So what does this have to do with your packaging? Well...everything!
You want to become that dazzling jewel piece of an object—the I-just-have-to-have-that-one product sitting on the shelf.
How do you accomplish such a feat?
Well, putting your product into a carton is a decisive step in the right direction. A carton, or folding carton, as the professionals would say, is a box with a fold-over lid. Cartons come in many shapes, sizes, and designs, but they all have one thing in common - they are a style of packaging that stands out on the shelf!
Reason #2: More Real Estate
Another reason to go with a carton for your packaging over a simple label design is the bump up in real estate. By real estate, we mean the space available for your marketing message. Pretty necessary, right?
You may be surprised to learn that marketing real estate is in short supply in today's world.
If your product falls within the health and beauty category, the number of rules and regulations you must post on your product is astounding.
Consider placing your product in a carton to get more bang for your buck. You will be able to use the label on your product plus the space on the outside of the carton for your messaging.
This could more than double your available space!!
Reason #3: A Professional Look
A great reason to switch to cartons is that it instantly elevates the look of your product.
Whether you are moving from your homegrown packaging solution to something better or undergoing a total rebranding effort, folding cartons can be a catalyst for giving you shelf appeal that says, “We’re a legit brand.”
And in a sea of choices, you can’t afford not to look polished and professional.