Asheville, NC, is a dynamic and fast-growing tourist destination, drawing visitors from all over the world with its unique mix of natural beauty, historic attractions, and vibrant local culture. 

Whether guests are coming to explore the Blue Ridge Parkway, tour the world-renowned Biltmore Estate, or immerse themselves in the city’s thriving arts scene, the region’s hotels are at the center of their experience.

Hotels in Asheville face constant competition to stand out in this crowded market. With new accommodations popping up alongside long-established institutions, the challenge for any hotel is to provide a memorable guest experience that keeps visitors coming back.

In a world increasingly dominated by digital communication, physical, tangible materials still have a significant impact on the hospitality industry. Printed materials are a hotel’s prime opportunity to communicate directly with guests in a personalized and meaningful way.

From the moment guests step into the lobby and check-in, they are handed materials that reflect the hotel's brand, values, and level of service. Well-designed, high-quality printed materials are essential to maintaining that brand image, from key card folders and room directories to promotional brochures and menus.

These elements can be subtle yet powerful tools in shaping a positive guest experience. At BP Solutions Group, we recognize the important role print marketing plays in hospitality, especially for hotels in a competitive area like Asheville.

We work with hotels across the region to produce a wide variety of printed materials, ensuring that every piece is consistent with your branding and helps reinforce your hotel’s identity in the minds of your guests.

Why Printed Materials Still Matter in the Digital Age

In an era dominated by smartphones, digital check-ins, and online reviews, one might wonder whether printed materials are still relevant in the hotel industry. The answer is a resounding yes. Print marketing remains a vital component of a comprehensive guest experience for several reasons:

• Tangibility: Physical materials provide a tactile experience that digital communications can’t replicate. Guests can touch and feel a printed piece, creating a lasting impression that sticks with them.
• Attention-grabbing: In a digital world, printed materials often stand out more. Guests are bombarded with digital notifications and emails, but a well-designed printed piece—such as a brochure or menu—can capture their attention and hold it longer.
• Professionalism: Printed materials signal that a hotel cares about its presentation. A professionally designed and printed room directory, for example, conveys that the hotel takes its services seriously and has invested in making the guest experience as smooth as possible.
• Brand Consistency: Hotels need to maintain consistent branding across all touchpoints. From the key card folders to the in-room materials, every printed item should reflect the same colors, logos, fonts, and messaging. Print marketing ensures that branding remains uniform, creating a cohesive experience for guests.

For hotels in Asheville, a city that thrives on its reputation as a tourist destination, these printed materials are crucial in ensuring visitors feel welcomed, informed, and engaged during their stay. This is why BP Solutions Group focuses on delivering high-quality print services designed specifically for the hospitality industry.

Comprehensive Printing Services Tailored to Asheville Hotels

At BP Solutions Group, we pride ourselves on offering a wide range of printing services that cater specifically to the needs of hotels and resorts in Asheville. From high-volume printing projects to smaller, more personalized jobs, we have the capabilities to handle it all. Our services include:

1. 6 Color Offset Printing for Large Print Runs

For hotels that require high-volume print runs—such as brochures, posters, or room directories—our six-color offset printing is the ideal solution. This process ensures sharp, vibrant colors and high-quality images, making your printed materials stand out. Offset printing is perfect for large projects where consistency and quality are key.

2. Digital Printing for Custom and Small Print Runs

Sometimes, hotels need smaller, more customized print runs for specific events, promotions, or seasonal changes. Our digital printing services allow you to produce these materials quickly and cost-effectively without sacrificing quality.

Whether it’s a custom postcard for a limited-time promotion or an event flyer for a local Asheville festival, digital printing offers the flexibility to meet your needs on time.

3. On-Demand Print Services for Immediate Needs

In the fast-paced world of hospitality, last-minute needs often arise. With on-demand print services, hotels can order exactly what they need at any given moment. This service is ideal for hotels that frequently change their in-room materials or promotional items. It eliminates the need for excessive stock and ensures that your materials are always up to date.

4. High Volume Variable Data Printing for Personalized Campaigns

For hotels that want to create a more personalized guest experience, variable data printing is a powerful tool. This service allows you to customize printed materials with specific guest information, such as names, room numbers, or loyalty program details. Personalized materials can leave a lasting impression and help enhance the guest experience.

5. Full-Color Envelopes to Capture Attention

If your hotel regularly communicates with guests or potential customers through direct mail, full-color envelopes are a great way to make your mail stand out. A vibrant, eye-catching envelope with your hotel’s branding can help ensure that your mail is noticed and opened, increasing the effectiveness of your campaigns.

6. Prepress and Proofing Services for Flawless Results

While we don’t offer design services, BP Solutions Group ensures that your existing designs are print-ready. Our prepress services involve reviewing your files for potential issues, such as resolution, color accuracy, or layout problems, before they go to print. This helps avoid costly mistakes and ensures that the final product looks exactly as intended.

7. Full-Service Bindery for Assembled Projects

In addition to printing, we provide full-service bindery, which is essential for assembling multi-page materials like room directories, brochures, or event programs. Our bindery services ensure that your printed materials are not only professionally printed but also expertly assembled for a polished final product.

8. Custom Finishes for a Luxurious Touch

To take your hotel’s printed materials to the next level, consider adding a custom finish such as soft-touch coating, aqueous coating, or UV coating. These finishes add texture and durability to your materials, giving them a premium look and feel that guests will appreciate.

Key Card Folders and Branded In-Room Materials

One of the most important categories of print marketing in the hospitality industry is key card folders. At BP Solutions Group, we specialize in manufacturing custom key card folders that not only serve a functional purpose but also reinforce your hotel’s brand.

Our folders are designed to hold room keys securely while providing space for important guest information, such as check-out times, Wi-Fi passwords, and amenity details. In addition to key card folders, we also offer branded key cards. These can feature your hotel’s logo and colors, ensuring a cohesive look from the moment your guests check-in.

In-Room Materials: Enhancing Guest Communication

In-room materials play a critical role in guest communication and comfort. At BP Solutions Group, we produce a wide variety of in-room materials that enhance the guest experience, including:

• Room directories: Help guests navigate your hotel’s amenities, services, and local attractions.
• Room service menus: Professionally printed menus that showcase your dining options in a visually appealing way.
• Bespoke packaging for toiletries: Custom-printed packaging that adds a touch of luxury to your hotel’s bathroom amenities.

EDDM Marketing: Reaching Local Guests Directly

For hotels looking to target local residents with special offers or promotions, Every Door Direct Mail (EDDM) is an effective marketing strategy. With EDDM, hotels can send direct mail to specific neighborhoods or geographic areas without needing a mailing list.

Whether you’re promoting a new package, event, or seasonal offer, EDDM helps hotels connect with potential guests in Asheville and surrounding areas.

Why BP Solutions Group is Asheville’s Leading Print Partner for Hotels

In Asheville’s competitive hospitality market, having a trusted partner for your print marketing needs is essential. BP Solutions Group stands out for our commitment to quality, our deep understanding of the hospitality industry, and our ability to handle projects of any size. Here’s why hotels choose us:

• Industry Expertise: With years of experience working with hotels, we know what it takes to create printed materials that impress guests and reinforce your brand.
• Comprehensive Services: From offset printing for large print runs to digital printing for smaller jobs, we offer a full suite of services tailored to your hotel’s needs.
• Attention to Detail: We review every project carefully to ensure that your designs are print-ready, catching any issues before they become costly problems.
• Quick Turnaround: We understand that the hospitality industry moves fast, which is why we offer fast turnaround times and on-demand printing for urgent projects.

Elevate Your Hotel’s Print Marketing with BP Solutions Group

Whether you’re a boutique inn or a large resort, BP Solutions Group has the print marketing solutions you need to maintain a strong brand presence and enhance your guests’ experience. From key card folders to in-room directories, we’re here to ensure that every detail is perfect.

Contact us today to discuss your next print project and discover how we can help your hotel stand out in Asheville’s competitive market.