skip to main content
Print Postcards To Get Ahead!

Print Postcards To Get Ahead!

Monday, October 16, 2023

The holiday season is upon us—a crucial time for businesses to engage with their customers and drive sales. Whether it's Christmas, New Year's, Valentine’s Day, or any other festive occasion, sending out postcards can be a powerful way to connect with your audience. In this post, we'll explore how businesses can effectively plan ahead for each holiday by designing and printing captivating postcards.

Why Printed Postcards Still Matter

In an age where digital marketing reigns supreme, one might wonder why printed postcards should still be part of a business's marketing strategy. The truth is that printed postcards offer a tactile experience that digital methods can't replicate. They have the power to make customers feel special, as they hold something tangible that connects them to your brand.

Key Elements for Designing Captivating Postcards

Before rushing to print your postcards, it’s vital to consider certain design elements that will grab attention and convey your message effectively. Here are some key factors to consider:

  • High-Quality Imagery: A stunning visual can speak a thousand words. Opt for high-resolution photos or illustrations that are relevant to the holiday and your brand.
  • Engaging Copy: The text on the postcard should be short, impactful, and tailored to your target audience.
  • Branding: Include your logo, color schemes, and other brand elements so the postcard is unmistakably from your business.
  • Call to Action (CTA): A compelling CTA can guide the customer on what to do next, whether it's visiting your website or redeeming a special offer.

The Planning Timeline: When To Print and Send

Timing is crucial when it comes to seasonal marketing. Here’s a suggested timeline to get your postcards printed and sent out:

  • Three Months Before the Holiday: Start planning the design and message of your postcard. Also, update or segment your mailing list.
  • Two Months Before the Holiday: Finalize the design and have it ready for printing.
  • Six Weeks Before the Holiday: Start the printing process to ensure ample time for any revisions or corrections.
  • One Month Before the Holiday: Mail out the postcards. This gives them plenty of time to arrive and still be relevant to the upcoming holiday.

Leveraging Postcards for Different Holidays

Different holidays may require different approaches. For instance, a Christmas postcard may be more traditional and family-oriented, while a Valentine’s Day card could be more romantic and geared toward couples. Consider the spirit of each holiday when designing your postcards.

Benefits of Seasonal Themes: How To Stand Out


Another way to make your postcards stand out is to adopt seasonal themes that align with each holiday. For example, a summer sale around Independence Day could feature fireworks and barbecues on the postcards, while a winter holiday sale might focus on snowy landscapes and cozy interiors. 

By changing your themes to suit the season, you can keep your marketing materials fresh and engaging, all while emphasizing time-sensitive offers or promotions.

1) Content Ideas for Holiday Postcards:

  • Product Highlights: Showcase your top-selling or seasonal products.
  • Customer Testimonials: Feature reviews or testimonials from satisfied customers.
  • Exclusive Offers: Use the postcard to provide exclusive discount codes or offers.
  • Event Invitations: If you're hosting a holiday-themed event, the postcard can serve as a unique invitation.
  • Storytelling: Share a brief story that aligns with your brand and the holiday to create an emotional connection.

2) The Power of Personalization

In the era of big data, personalization is more crucial than ever. With variable data printing technologies, you can easily tailor each postcard to its recipient, using their name, past purchase history, or other personal information. This extra step can make the recipient feel valued and appreciated, thereby increasing the likelihood of them engaging with your brand.

3) Maintaining Consistency Across Channels

As effective as printed postcards are, they should be just one part of your broader holiday marketing strategy. Ensure that the themes, messaging, and branding on your postcards are consistent with your other marketing channels, be it email, social media, or in-store displays. A unified marketing message across all platforms can significantly amplify the impact of your campaign.

4) Investing in Quality Printing

The quality of the printed postcard can significantly impact how it’s received. Cheap, flimsy cards can convey a lack of attention to detail, while a high-quality, glossy finish can make your postcards look professional and appealing. Investing in good printing services can make all the difference in how your postcards—and, by extension, your brand—are perceived.

5) Measure Efficacy

After the holiday season has passed, it’s essential to measure the effectiveness of your postcard campaign. Track metrics like customer engagement, ROI, and sales to evaluate the success of your strategy. Use these insights to make improvements for future campaigns.

6) Don't Underestimate the Humble Postcard

A beautifully designed, high-quality printed postcard can be a breath of fresh air for consumers. It stands out in the mail, offering something tactile to hold and behold. By taking the time to plan, design, and execute a well-thought-out postcard campaign for each holiday, you're not only fostering engagement but also building a lasting relationship with your customers.

With these strategies in mind, you can elevate your brand's holiday marketing campaigns to new heights. So why wait? Start planning your next captivating postcard today!

Printing captivating postcards for each holiday is not just an old-fashioned marketing tactic; it's a proven strategy to engage customers and drive sales. By planning ahead and focusing on essential design elements, you can create memorable postcards that resonate with your audience. 

Stick to a timely planning schedule, adapt your designs for different holidays, and don’t forget to measure the results for ongoing improvement.

BP Solutions Group - Commercial Postcards in Asheville, NC

We offer top-notch quality, customization options, and the attentive service you deserve. From design to delivery, we'll guide you every step of the way to ensure your postcards resonate with your audience. Elevate your holiday marketing strategy with our unparalleled printing services. Contact us today to get started!