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How Many Brochures Do You Order For A Trade Show?

How Many Brochures Do You Order For A Trade Show?

Tuesday, February 06, 2024

Trade shows are excellent opportunities for businesses to showcase their products and services, connect with potential clients, and build valuable partnerships. One crucial aspect of making a lasting impression at a trade show is the promotional material you bring along. 

Among these materials, brochures play a significant role. They are versatile, informative, and can leave a lasting impact on your target audience. However, determining the right quantity of brochures to order can be challenging. 

In this blog post, we'll guide you through the considerations to help you answer the question:

How Many Brochures Should You Order For A Trade Show?

1. Understanding Your Audience

The first step in deciding the quantity of brochures to order is understanding your audience. Consider the size of the trade show, the number of attendees, and the specific demographic you are targeting. Knowing your audience will help you tailor your brochures to their interests and preferences.

2. Set Your Goals

Before placing an order, it's essential to define your goals for the trade show. Are you aiming to generate leads, increase brand awareness, or promote specific products/services? Your goals will influence the content and design of your brochures, and subsequently, the quantity you need.

3. Calculate Booth Traffic

Estimating the expected foot traffic at your booth is crucial for determining the number of brochures to order. Research the attendance numbers of previous editions of the trade show, if available, and consider the event's marketing reach. Additionally, if the trade show spans multiple days, factor in the daily traffic variations.

4. Quality Over Quantity

While it's tempting to order a large quantity to ensure you don't run out, focusing on the quality of your brochures is equally important. A well-designed, informative brochure is more likely to be retained and shared. Invest in professionally printed brochures that reflect the quality of your products or services.

5. Consider Multiple Versions

If your business offers a diverse range of products or services, consider creating multiple versions of your brochure. Tailoring brochures to different audience segments or showcasing specific product lines can enhance engagement. However, be mindful not to overcomplicate your order quantities.

6. Account for Distribution Channels

Think about how you plan to distribute your brochures. Will they be placed at the booth, handed out by staff, or included in event bags? Understanding your distribution channels will help you allocate the right number of brochures to each area.

7. Order a Buffer

While careful planning is essential, unexpected situations can arise. It's wise to order a buffer quantity to account for any last-minute changes, increased foot traffic, or unexpected opportunities for distribution.

BP Solutions Group: Your Trade Show Print Project Solution

Ordering the right quantity of brochures for a trade show requires a thoughtful approach that considers your audience, goals, booth traffic, and distribution channels. By striking the right balance between quality and quantity, you can ensure that your brochures effectively communicate your message and leave a lasting impression on trade show attendees. 

BP Solutions Group is here to support you in printing brochures that align with your brand and objectives. Make your next trade show a success with impactful promotional materials!