What is "CMYK"?

Printing is done using 4 colors - Cyan, Magenta, Yellow, and Black - to achieve a full color spectrum. CMYK does have some color limitations.

What do 4 over 0 (4/0),4 over 1 (4/1), and 4 over 4 (4/4) mean?

These are printing terms used to indicate how much color to print. In printing, full color is achieved by blending (or porcessing) 4 colors: Cyan, Magenta, Yellow, and BlacK (CMYK). 4/0 means full color on the front and no color on the back. 4/1 means full color on the front and black only on the back. 4/4 means full color on both sides.

What is a bleed?

Image or color that extends beyond the trim size of a printed piece. The bleed allows color/image to go to the trim. If the paper slips while being trimmed, there won’t be any white paper showing instead of image.

What is ganging?

Our presses run sheets of paper that are as large as 20.5 x 29 inches. In order to maximize the paper usage and offer affordable pricing, we run many jobs on one sheet--we call this "ganging."

What is the difference between CMYK and RGB?

RGB is the color scheme that is associated with electronic displays and CMYK is the process in which a press lays down color. Although RGB does offer the widest range of colors, CMYK is the process that most presses and digital copiers use to create color. To be more technical, RGB is an additive, projected light color system while CMYK actually removes refelective light from the image to create color.

What is FOB shipping?

Generally referred to as "best way, most economical." FOB stands for "Free/Freight On Board." This is a term used in purchasing that means the buyer is responsible for shipping charges and is the owner of the product shipped while in transit.

What is the difference between 72 DPI and 300 DPI?

First, what is DPI? DPI stands for "Dots Per Inch" and is a measurement of the density of pixels inside an image. Therefor an 1 inch wide image would have 72 pixels across and down while a 2 inch wide image would have 144 pixels going across and down. For viewing an image on a monitor display, even your smart phone, this pixel density is enough to make the image look great. Generally speaking, to make an image look great on paper, a printer would like to have images at 300 DPI.

What is a "spot color"?

A "spot color" is any color generated by an ink to make a specific color. In the offset printing process, CMYK can be used in conjunction with a "spot color" in the same print run to create visually stunning printed material. A spot color cn be referred to as a Pantone, metallic or varnish.